Sales Generating Potential Customer Campaigns (Lead Generation Service)

Lead Generation Campaigns That Drive Sales

What is Lead Generation?

Lead generation is the process of creating interest in consumers. Converting this interest into sales is the ultimate goal of lead generation campaigns.

In digital marketing, lead generation campaigns typically involve collecting a visitor's contact information through a form, known as a lead form.

Lead generation campaigns are usually employed by B2B businesses, high-priced services, personalized services, or organizations selling high-priced products. For instance, an e-commerce company might not need lead generation campaigns as it targets a general consumer base. Companies using lead generation campaigns often have products or services that are less likely to be purchased directly from their website.

Lead generation is a fundamental part of the sales funnel. With our lead generation expertise, we can place qualified leads at the top of your sales funnel.

Generating qualified leads requires a variety of strategies since leads go through a broad lifecycle from visitor to customer. We use every channel in digital marketing to acquire qualified leads for your business, not just a single channel.

What Do We Do?

We skillfully map the digital path that turns site visitors into highly effective, efficient leads, and ultimately into buyers.

We combine marketing strategies with smart and relevant content delivered across all channels to nurture the lead journey and support the growth of your customer list.

Since every business's needs are different, we create customized campaigns for each client instead of a one-size-fits-all approach.

During our initial discussions with you, we strive to understand your product/service, sales cycle, target customers, and specific goals for the campaign. We then present a detailed proposal outlining our plans and how we will achieve your objectives.

At Studio Brainy, our lead generation approach gives you quick access to the lead generation skills you need.

Once a project starts, we continuously improve lead quality through mutual feedback.

Strategy Formulation

We don't start a project without knowing your business, offerings, and target audience. We work with you to define specific goals and timelines. The main goal at this stage is to ensure we fully understand your needs and develop a digital marketing strategy to meet them.

Campaign Management

Throughout your campaign, you will regularly meet with our campaign manager. Our team will continuously monitor the content and ads to ensure your desired results are achieved and goals are met. You will receive periodic reports clearly summarizing the campaign's progress.

CRM Setup

Collecting leads is perhaps the easiest part of the sales funnel. Converting leads into customers is possibly the hardest part of this journey.

The next step after capturing leads is to focus your efforts on the right leads, nurture them, and ensure they make a purchase decision.

We see better collaboration between sales and support, and more efficient marketing activities in campaigns where lead sources are connected to a CRM tool. Above all, next steps in customer engagement and automation are more visible, reducing lead and opportunity management attrition.

With a CRM tool, all lead sources are gathered in a single pool. Notes can be written about each lead, and the status of each lead can be updated to track the sales process.

Leverage Studio Brainy's experience to start a lead generation campaign for acquiring potential customers for your company, service, or product.